Evaluation

What is it?

Reporting back on a project’s success after launch.

What is it useful for?

Informing future projects, including methods and ways of working. Another aim is to prove the impact of good design on the project’s success.

How can I do it?

Carry out customer satisfaction tracking surveys and see if changes in satisfaction can be linked to the new design. You can encourage in-use evaluation of designs by having questionnaires handy for users or customers.

The introduction of a new design can also be linked to other business performance metrics, such as improved sales or increased traffic.

Lastly, you can use third-party benchmarking data to compare ongoing customer satisfaction with competitors.