IDEO METHODS  •  TRY

BODYSTORMING


HOW?  Set up a scenario and act out roles, with or without props, focusing on the intuitive responses prompted by the physical enactment.

WHY?  This method helps to quickly generate and test many context and behaviour-based concepts.

(e.g.   Bodystorming various ways of sleeping in airplanes helped the IDEO team generate a wide variety of concepts for an airplane interior.)